Pieces nobody asked me to make. Campaigns, products, and series for brands I'd want to work with, built the way I'd pitch them.
A short-form series for Chess.com. The legends of chess, rebuilt as engines, finally get a rematch with the cat. Every episode ends in a position you can play.
Read the case study →A spec feature for Apartments.com. The last renter leaves a note on the unit; the next one reads it. Read one free, unlock the rest by paying it forward.
Read the case study →A spec social campaign for MeUndies built around the membership model. One character, one scenario, two outcomes. The product is never the punchline. It's the invisible reason everything goes right.
Read the case study →This campaign is about covering your ass. Literally.
MeUndies members unlock a way of being that most people don't understand because they've never felt the long-term effects of being consistently comfortable. Their most precious cargo is handled. And it shows.
One character, Frankie, experiences the same everyday scenario twice. Version A: uncomfortable, fidgeting, reactive. Version B: settled, smooth, pulse at 60 bpm. The product is never the punchline. It's the invisible reason everything goes right.
Stories about bodies that betray you, systems that fail you, and people who survive anyway.
An Afro-Latino porn star struggles with the choice between fun money and a pipe dream.
A teenager pushes for autonomy when his mother pushes this lifelong medication, regardless of the side effects.
Hell is a corporate office. Demons are middle managers. And the worst part of eternal damnation? The performance reviews.
Writer, content strategist, and screenwriter in Los Angeles. Copywriting, brand storytelling, and community-facing content across real estate, social, and creative development.
Lit degree, Ramapo College. Five years writing under compliance — at a State Farm Agency, then in Fair Housing–regulated property management — trained me to honor source material and translate it for readers with thirty seconds to spare. Currently developing for screen.